Frankfurt is an international metropolis. Built tall, rough and quick it’s constantly on the move and it’s constantly evolving. It is a city of ordered chaos! And yet Frankfurt is a charming city. Traditional yet open-minded. The city has something of everything and lots of it.
Gekko House Frankfurt is the place to be! Located in the heart of Frankfurt’s vibrant metropolis, the hotel is designed as the meeting point for individualists, business travellers, artists and exciting minds.
Ordered Chaos — striking text, loud images and a clear structure.
The corporate design comprises layers which not only reflect the city in which the hotel resides, but also the diverse clientele. The base of the design follows strict structural guidelines, however the layers above are more creatively free — sketches, handwriting and monochrome image duplications. This ordered chaos, along with the tagline “Life is crazy”, gives a homogeneous appearance to the brand and visually communicates the link between the hotel and city.
Project was completed whilst I was under the employ of Morgen Schwarzwald Design Studio, Freiburg im Breisgau.