Joy Blossom
—
Calm your mind, heal your heart, change your life!
We all want to be happy, but in todays world of growing cities surrounded by constant chaos, deadlines, stress and the pressures of social media to have the ‘perfect life’, more and more people are feeling overwhelmed and generally dissatisfied. Research has been proven to show how necessary and beneficial nature is for us, both for our physical as well as our mental and spiritual well-being. That is why the App, Joy Blossom has been created to connect you with nature’s healing powers and guide you on your journey to being your best self.
Nature motifs and people as central elements form the basis for Joy Blossom’s homogeneous and calm corporate design. The calming colour scheme and the use of contemporary typography, gives the brand room to breathe and allow the user space, rather than being overwhelming and loud. The colour scheme has also been used as a navigation devise within the App.
Project was completed whilst I was under the employ of Morgen Schwarzwald Design, Freiburg im Breisgau.
