Drei Mohren Hotel
The Drei Mohren Hotel, is located in the centre of Augsburg and has been welcoming its guests since 1722. Located directly on Maximilianstraße and next to the Schaezlerpalais with its magnificent art collection. The Drei Mohren Hotel combines both luxury accommodation and award winning gastronomy with the unique character of one of the oldest cities in Germany.
The branding concept references the rich historical significance of the place but also embraces the modern present. The harmony of these conceptual ideas have been achieved through the interplay of a strong visual language of exclusive colours, striking typography, clean imagery and minimalist design. These moments of tensions create a unique identity which resonates with the hotels clientele.
Project was completed whilst I was under the employ of Morgen Schwarzwald Design Studio, Freiburg im Breisgau.